ROCK PAPER COIN
Katie Mast is a respected leader in the wedding, event, and creative industry and has had the honor of working for brands such as HoneyBook, The Rising Tide Society, Aisle Planner, and Dreamworks Animation. After spending nearly a decade as a business owner of a destination wedding planning company, Katie now devotes her time working with companies to grow and develop their genuine communities, foster ongoing education and diversity, and build strong and healthy brand partnerships. Known for being the biggest advocate for the modern-day wedding industry, she is beloved by colleagues and the community for her open heart to mentor, willingness to keep learning, and genuine friendship. A born and raised California girl, Katie now lives in North Carolina. She escapes to the coast whenever possible, starts every day with an oat milk latte, and is a proud Enneagram 2.
Uncovering the Emotional, Safety, and Consistency Benefits of an Automated Client Experience
When you hear about event technology or systems, you likely think about organizing, streamlining, and automating. To make our lives easier so we can stress less, right? Well, yes — but it’s so much more than that! When optimized with clients in mind, systems and automation can enhance your professionalism, protect your clients, and personalize each individual’s experience. In this session, Katie takes attendees on a journey through the emotional side of event technology and how it can be used to improve the planning process for clients and venue staff. She’ll effectively remove common barriers to entry by breaking down the myths that often hold entrepreneurs back from going full steam ahead with new, innovative solutions. With a deeper view into systems and automation, attendees will better understand how emotion, experience, safety, and efficiency are all tied together.
By the end of the presentation, attendees should expect to learn about:
- How to create a unique first impression online that sells the real YOU instantly
- The best apps and programs to implement in your business to impress and satisfy your clients
- A frank look at today’s generations and how they each prefer to use technology or find venues