ALLISON SOUSA THE VENUE AT LENIOR CITY LENOIR CITY, TN   Website: www.venuelc.com IG: @venuelc

 
Allison Sousa joined the City of Lenoir City as director of its new venue – The Venue at Lenoir City – in August of 2016, while the facility was still under construction. Her professional background includes over 35 years of management in the private and public sectors, concentrating in the areas of hospitality, marketing, financial services, and non-profit administration. Just prior to working at The Venue, she managed her own marketing company for six years, while also directing the Farragut Business Alliance. Academically, Allison earned a BS degree in business administration and marketing from Belmont University, an MBA from Baylor University, and enjoyed specialized leadership training at the renowned International Center for Creative Leadership in Greensboro, North Carolina. She is currently a member of the International Venue Managers Association (IAVM), the Knoxville Chapter of Executive Women International, and the Loudon County Committee of 100; and is a board member of the Good Samaritan Center of Loudon County and the Loudon County Chamber of Commerce. In addition, Allison serves as president of Visit Loudon County, and vice-president of the Pilot Club of Lenoir City.
 
SESSION DESCRIPTION
Creative Ways to Attract and Retain Employees
 
SESSION DESCRIPTION
The post-COVID job market is proving challenging for most businesses. This is especially true for the service industry and event venues. However, the very nature of events offers venue owners and managers a strategic advantage in today’s job market. This presentation will offer actionable steps attendees can immediately implement to best position themselves to attract and retain employees in this competitive employment environment.
 
LEARNING OBJECTIVES
By the end of the presentation, attendees should expect to learn about:

• Learning about unique sources of employees in your community
• Developing creative, low- or no-cost benefits to attract employees
• Making it easy and convenient for potential employees to apply and interview
• Affordable software solutions to help simplify onboarding, time-keeping, and other HR processes
• Utilizing mentors to create a positive and encouraging work environment