KRISTIN BINFORD HAUE VALLEY PACIFIC, MO   Website: www.hauevalleyweddings.com IG: @hauevalley

 
Kristin Binford has owned a successful wedding venue for the last 9 years, and served as a business coach to more than 250 wedding venue owners worldwide. Prior to venue ownership, she held various marketing leadership positions in healthcare, manufacturing, and consulting businesses. She’s mom to two wild little boys, believes in paying it forward, and knows that trying to be perfect is the enemy of doing something great. She’s an advocate in the wedding industry for building a scalable business that gives venue owners their lives back and hosts an online community of thousands of established and prospective wedding venue owners.
 
TOPIC
Why More Advertising is Not What You Need in 2022 – and What to Do Instead
 
SESSION DESCRIPTION
As venue owners, we are constantly inundated with the latest and greatest advertising strategies and pitches. While we SHOULD have our eyes wide open at how we can leverage new technology and advertising channels in our business, there is no magic potion, new handshake, or secret closing tactic that will change everything in your business.So where does more opportunity come from? The most important questions to ask in your business come UPSTREAM from the decision about where to advertise. When you stop asking where to advertise, and start asking “how do I build the business/offer my favorite clients will want to buy”, then real progress can begin.
 
LEARNING OBJECTIVES
By the end of the presentation, attendees should expect to learn about:

• 2020 to 2022 whiplash – where we were, where we are, and where we’re going
• Steps to take now to build your business to make the most of 2022 and beyond
• How to look ahead in your business to accurately handle growth and avoid breakdown